Marcel Poser is a business strategist and technology innovator, experienced in global commercialization and startups across multiple industries. He is CEO of Tectus Group, a family-owned, multinational business headquartered in Zurich, Switzerland. The company has diverse operations and investments across a variety of market segments ranging from engineering and construction, to digital health, to entertainment and lifestyle. Marcel also serves in leadership positions for several Tectus Group companies. Additionally, he is the founding partner and director of Tectus Dreamlab Pte. Ltd., a cross-functional research center in Fusionopolis, Singapore, and leads various research and development projects in IoT, virtual and augmented reality and construction engineering productivity. Marcel earned his undergraduate degree in civil engineering from Zurich University of Applied Sciences and a master’s degree from the Cockrell School of Engineering at The University of Texas at Austin in 2001. In 2016 Marcel became only the 30th alumni of the University of Texas at Austin, that has been recognized with the prestigious Outstanding Young Engineering Graduate Award. He began his career in the field of construction engineering, working on tunnels and bridges in Switzerland, the European Union, the Asia-Pacific region, Africa and the United States. In 2002, he joined Tectus as project manager at the BBR Group, where he subsequently served as CEO of BBR VT International from 2006 to 2011 and spearheaded the development of the world’s largest construction engineering franchise, BBR Network.